In a surprising twist for the beauty industry, luxury skincare has found a financial loophole in the United States. Americans can now utilise pre-tax health funds to purchase a high-end $6,000 anti-aging laser, a device popular among celebrities including Sabrina Carpenter. This development marks a significant shift, as Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are typically reserved for essential medical expenses like prescriptions and doctor visits, not premium beauty gadgets.
Lyma Laser Pro Gains HSA and FSA Eligibility
The Lyma Laser Pro, a cordless cold device cleared by the FDA, now qualifies for payment through HSAs and FSAs for eligible customers. This infrared technology device promises to reduce wrinkles, pigmentation, and scarring without the stinging or stress associated with traditional lasers, which work by wounding the skin to trigger collagen repair. For those without access to these health funds, Lyma offers zero percent financing, allowing payments of $500 monthly over two years.
Celebrity Endorsements Drive US Market Surge
The push into the US market is bolstered by celebrity endorsements from figures like Gwyneth Paltrow, Kate Hudson, and Sabrina Carpenter, who showcased the device on Instagram. Lyma founder and CEO Lucy Goff noted that the US has become the company's largest market, accounting for over 70 percent of global sales, with the Laser Pro experiencing an 'extraordinary waitlist' due to high demand. Goff emphasised that American consumers view wellness investments as aspirational, contrasting with perceptions in the UK where such spending is often seen as frivolous.
Expansion and Product Details
Lyma is doubling down on its US presence, with plans to stock the Laser Pro in Bloomingdales and the launch of a dedicated US website. The device, which received FDA approval in February 2025 after an 18-month clearance process, requires daily use for three months for optimal results. Previously, a smaller $2,695 version was released in 2020, and in 2023, Lyma introduced a skincare line costing $655 for a starter set, featuring serum and cream in gold packaging.
Expert Opinions and Industry Impact
Prominent figures in healthcare and beauty have endorsed the Lyma Laser Pro. Makeup artist Bobbi Brown praised the device as an alternative to plastic surgery, stating it helps maintain skin without invasive procedures. Biohacker Dave Asprey called it 'the future' for serious skin care, highlighting its trust among experts. This move reflects a broader trend of blending luxury wellness with medical funding, potentially reshaping how consumers access high-end beauty treatments.
