Dr Nighat Arif, a regular on ITV's This Morning, has revealed that no one attended her first book signing for her latest publication, The Complete Guide To Family Health. The 42-year-old TV doctor took to TikTok to share the experience, describing it as a 'humbling' moment.
Dr Nighat had arranged the event in Chesham to mark the launch of her third book, but neither fans nor family members showed up. Despite the empty room, she insisted she did not view it as a failure. 'You realise in that moment that no-one is coming,' she said in her video.
She added: 'Yes, no-one came to my first book signing since my book launch that happened over a week ago. Not even my family showed up but, do you know what? I'm not going to blame them. Everyone's got their lives to live and it's OK.' Dr Nighat noted that two copies were sold on the day, one to a nearby business owner and another to Mark, the bookshop proprietor.
Reflecting on the experience, she said: 'We post our highlights on social media all the time thinking when we do launches there's going to be queues of people... We have this false sense of security when actually, that's not the real world at all.' She later told her 15-year-old son about the turnout, but reassured him she was fine.
Dr Nighat also recounted a moment when a woman mistook her for a shop assistant and asked for directions to the children's section. 'It was the most grounding and humbling experience, not shameful at all,' she said. In the comments, followers expressed regret, saying they were unaware of the signing. Dr Nighat responded: 'Please do not apologise - it's completely ok - books out on Amazon and all good book stores.'
