Samaritans has launched a graffiti-style campaign across London high streets, printing messages of support to encourage people to check in on those who may be struggling. The quotes have appeared in locations including Camden High Street and Whitfield Gardens, as part of a partnership with the World Gold Council.
Campaign aims to interrupt suicidal thoughts
Each quote measures around 1m by 1m and is based on words from someone who says they were in a dark place but were helped by a timely intervention. Samaritans says the campaign aims to show how a simple act of connection could help save a life, urging people to 'interrupt' potential suicidal thoughts by checking in with someone they’re concerned about.
One in four people will experience suicidal thoughts in their lifetime, so it’s likely that anyone seeing the messages will know someone struggling. However, research commissioned by the charity found only one in 10 Brits feel comfortable intervening if they’re worried about someone’s wellbeing.
Research reveals barriers to helping
The study of 2,000 adults found 32% fear they would say the wrong thing, while 18% don't know how to help after reaching out. But 14% worry about damaging the relationship, while a third fear potentially making the situation worse, and 27% wouldn’t want to invade their privacy.
It also emerged 29% regret not reaching out to someone in need, however, 85% believe a simple conversation can have a positive impact on someone who is struggling. Despite this, 32% wouldn’t be confident recognising signs that someone might be struggling emotionally.
Public want better education and awareness
The OnePoll.com data also revealed 37% believe, as a society, we have become less caring of others over the past 10 years – compared to 26% who say the opposite. While 79% think British culture can make people reluctant to interrupt or get involved in other people’s personal matters.
To help people feel more confident supporting someone struggling, 48% believe there needs to be better public education, while 52% would like to see more awareness campaigns.
Samaritan CEO Julie Bentley said: “Suicidal thoughts can be interrupted, and this is hugely important. This campaign is all about reminding people as they go about their daily lives that a small interruption can make a huge difference.”
“If you think someone might be struggling or experiencing suicidal thoughts, don’t worry about saying the perfect thing just interrupt and ask if they’re OK, it could be life-saving.”
James Spake, Global Marketing Head for EMEA, World Gold Council, said: “It can be hard to know what to say when we are worried about someone. The Interruptions campaign is an important reminder that being there to show someone you care, can make all the difference. We are proud to support Samaritans in sharing that message.”
