A psychologist has explained the scientific reason why people enjoy scary experiences, as new research reveals the everyday moments that make Brits scream.
The study, commissioned by M&M's to mark the launch of its new 'Screaming Service', found that finding a spider on your pillow is among the top things to terrify Brits. A mysterious thud downstairs, feeling something brush against your leg in the sea, and walking face-first into a cobweb also feature on the list.
Shared screams and laughter
The research suggests the nation enjoys the fun side of fear. It found that 84% of people said scary experiences are more likely to end in laughter than panic when shared with others.
Over half (52%) of respondents agreed spooky thrills are more enjoyable with company, as 39% believe they create memorable moments and 29% think they help bring people closer together. This is especially true when watching horror films (20%), riding rollercoasters (24%), or braving a haunted attraction (19%).
The 'Shared Shriek Effect'
Psychologist Kimberley Wilson has termed this the 'Shared Shriek Effect'. She explained: "When we watch something scary, our bodies respond as if we're facing a threat. Our heart rate increases, adrenaline rises, and our attention sharpens."
"The difference is that our brains know we're actually safe, which allows us to experience that physical rush as excitement rather than fear. When we share that experience with other people, whether we're jumping, screaming or laughing together, it can create a genuine sense of connection. The scream itself also helps release the tension that's been building up, which is why laughter so often follows."
Beyond the thrill
There are benefits beyond the thrill too, with a quarter stating that being scared provides an escape from everyday life, while 24% view it as a healthy emotional release. Nearly one in five (18%) of those surveyed, via OnePoll, also believe it serves as an instant stress reliever.
Georgia Woodward from M&M's said: "We think Halloween isn't really about being scared, it's about screaming together. Our 'Screaming Service' celebrates those moments across the month of Halloween when everyone jumps at the same scenes, hides behind a cushion and ends up laughing together about it afterwards."
