A 30-year-old fitness influencer has died after attempting to consume 10,000 calories a day as part of an extreme weight-gain challenge. Dmitry Nuyanzin, who had over 43,000 Instagram followers, embarked on the 'junk food marathon' to promote his weight-loss programme.
Nuyanzin, from Orenburg, Russia, documented his diet of burgers, pizza, crisps, pastries, and dumplings with mayonnaise. In just one month, his weight soared from 92kg to 105kg. He had planned to lose the weight alongside his students to demonstrate the effectiveness of his course.
On November 18, he posted a final Instagram video holding a bag of crisps, captioned: 'I wanted it, and I got it!' The following day, he cancelled training sessions, complaining of feeling unwell. According to the Ostorozhno Novosti channel, his heart failed in his sleep.
Tributes have poured in for Nuyanzin, described as 'an amazing person' and 'bright' and 'positive'. One social media user commented: 'It is better to prove such theories not in practice. Rest in peace.' Another called it a 'cautionary tale'.
The British Heart Foundation warns that carrying excess weight can lead to fatty material building up in arteries, increasing the risk of heart attack and stroke. Nuyanzin's official cause of death has not been released. He is survived by his wife and had no children.
