Consumers are moving away from complex skincare routines toward simpler, nutrient-focused approaches, with biotin, zinc, and vitamin C emerging as key ingredients for maintaining normal skin, according to new research from Perfectil. The study found that 81% of women now actively prioritise looking after the inside of their body as part of their self-care regimen.
Rachel Stevens Backs Simpler Routines
Singer, actor and presenter Rachel Stevens said: “I’ve seen and tried my fair share of beauty trends over the years, but I’ve always found that the most effective routines are the simplest ones. For me, looking and feeling my best is about consistency – focusing on balanced nutrition, hydration, and good sleep as part of an everyday lifestyle rather than chasing the latest viral quick fix.”
She added: “There is so much noise online around ‘miracle’ creams, but lasting results come from consistent self-care and supporting your overall wellbeing.”
Shifting Consumer Habits
The research indicates a significant change in skincare habits: 59% of women report reducing the number of steps in their skincare routine, 53% opt for more straightforward formulations with fewer ingredients, and 43% place greater emphasis on balanced nutrition and hydration as part of their wellbeing routine.
Expert Nutritional Advice
Melissa Cohen, Nutritional Therapist at Vitabiotics, said: “There is a noticeable shift towards more considered routines that better suit modern lifestyles. Many people are interested in how diet and overall wellbeing form part of their wider self-care approach.
“A balanced diet that includes nutrients such as biotin, zinc and vitamin C is helpful - zinc contributes to the maintenance of normal skin, hair and nails.”
