A PR expert has praised Meghan Markle's decision to remain in the US during Prince Harry's five-day visit to Britain, calling it the "smartest move" for her personal brand and the Invictus Games. The Duke of Sussex arrived in London on Monday amid a chaotic stand-off with Buckingham Palace over accommodation, initially declining then requesting a last-minute stay at a royal residence, only to be told it was too late.
Meghan's absence allows Harry to own the narrative
Nick Ede, a brand and culture expert, told the Express: "Meghan choosing not to accompany Prince Harry to the UK is probably the smartest move for both her personal brand and the Invictus Games." He explained that when Meghan attends events, the conversation shifts to her clothing, body language, and family tensions. "Without her there, Harry has a better chance of putting the spotlight back where it belongs."
Security concerns cited for family's absence
While Harry was originally expected to bring his wife and two children, the decision was made at the eleventh hour that they would not join him in London due to security concerns. The trip coincides with a High Court case against Associated Newspapers, with judgment due on the same day, raising concerns that Harry's presence could compromise the King's constitutional position.
Balancing royal ties and entrepreneurial ambitions
Ede noted that Meghan appears to contradict herself by repositioning as an entrepreneur while still using her Duchess of Sussex title. "It's a balancing act because the title undoubtedly opens doors globally, but it also keeps her intrinsically linked to the Royal Family she has distanced herself from." He advised her to adopt a clear long-term strategy to demonstrate confidence in her own name.
Short-term brand impact minimal
According to Ede, Meghan's absence does not damage her brand in the short term. "If anything, it allows Harry to own the narrative around Invictus while allowing her to focus on her own projects." The Invictus Games, founded by Prince Harry, aim to highlight the resilience of wounded veterans, and the expert emphasized that the focus should remain on competitors and their stories.
