Olympic icon Colin Jackson has launched a new campaign with SPAR to celebrate everyday heroes in communities across Britain. The former world-record hurdler, now a broadcaster and commentator, believes that while sporting elites deserve recognition, so do the unsung supporters who make a difference locally.
Overcoming Racism Through Sport
Jackson, who grew up in Cardiff, initially dreamed of becoming a cricket fast bowler but was refused selection due to his skin colour. Instead of letting racists deter him, he switched to hurdling, a decision that led to 12 gold medals, eight silver, and one bronze. He held world records in both the 60m and 110m hurdles for the last decade of his career, retiring in 2003.
Community Support That Made a Difference
Jackson credits his family, coach Malcolm Arnold, and the wider community for his success. He recalls a butcher who, when Jackson was 15 or 16, would give him steaks to ensure he ate properly. “Totally getting absolutely nothing from it. It’s a simple thing that’s just a lovely, kind gesture,” Jackson said. He also remembers Arnold’s wife, Madelyn, who offered encouragement and snacks during training.
Everyday Champions Campaign
SPAR’s Everyday Champions campaign invites Brits to nominate local heroes for a chance to win VIP tickets to the European Athletics Championships in Birmingham next month. Jackson, who will meet the winners, said: “I think every day we’re in receipt of somebody’s kindness and we don’t necessarily acknowledge that. So this is our opportunity to acknowledge it.”
Challenges for Today’s Youth
Jackson, who came out as gay in 2017, notes that today’s youngsters face more distractions than he did. “Sometimes choice is the Devil. Because there’s so many things to deviate you from your initial pathway,” he said. He added that boredom helped him focus early in his career when his friends left for university.
No Nostalgia for Competition
Despite his achievements, Jackson does not miss competing. “It takes a different person in you to do what is necessary. So when I see them crossing the line I’m really excited, really happy at what they’ve achieved. But I’m happy being retired, staying back and just relaxing,” he said.
