Dried fruit, nuts and healthier snacking brand Whitworths has partnered with ITV on a brand-new health and wellness series, Eat, Cook, Move with Davina, fronted by Davina McCall.
What the series will offer
Each week, Davina McCall will be joined by a line-up of chefs, celebrity guests, and health and fitness experts, sharing practical and useful advice, inspiring stories and achievable ideas that viewers can put into practice. In the kitchen, viewers can expect family-friendly recipes alongside tips to make everyday cooking healthier, easier and more enjoyable.
The show's experts will also “cut through the noise surrounding health and wellbeing, separating fact from fiction, debunking myths and exposing the red-flag fads that waste time, money and energy”.
Davina McCall on the show
McCall said: “I love anything that helps people feel a little bit better without making life more complicated. This show is about all my favourite things: Brilliant food, really useful advice and finding ways to move that actually feel doable.”
She added: “Hopefully people will come away from every episode with something they want to try and that half an hour with me will inspire small changes that will add up to big things.”
Whitworths' role and reaction
Phil Gowland, commercial director at Whitworths, said: “The health of our nation is one of the biggest challenges we face, and we believe we all have a role to play in changing that.”
He continued: “At Whitworths, our purpose is to fuel health and reduce disease, and that means looking beyond the food we make to how we can genuinely help people live healthier lives. Eat, Cook, Move with Davina is so much more than a sponsorship for us.”
Gowland added: “It's a collaboration that brings together people who share a passion for improving the nation's health, making expert advice, healthier food choices and simple lifestyle changes accessible, achievable and enjoyable for everyone.”
He said: “We're incredibly proud to be part of something that has the potential to make a real difference, one small, positive change at a time. And we hope this is just the beginning.”
Production details
The series, launching in the new year, is produced by Whisper, the BAFTA-winning global creative partner. Tom McLennan, managing director of Whisper Entertainment and executive producer, said: “Davina is an inspiration for so many reasons, and it's been a privilege to work with her on a series that is quite literally designed to make people feel good.”
He added: “At its heart, the show is about helping audiences discover simple changes that can improve their physical and mental wellbeing.”
McLennan said: “We're delighted to be bringing Davina's passion, energy and authenticity to Saturday mornings and helping viewers start their weekends feeling positive and motivated.”
