ITV's This Morning has found itself at the centre of a heated debate after airing a segment featuring self-proclaimed TikTok 'witches', sparking outrage among viewers.
The daytime show, hosted by Alison Hammond and Dermot O'Leary, showcased modern practitioners of witchcraft who gained fame on the social media platform. While some found the segment intriguing, many fans took to social media to express their frustration, calling it 'irresponsible' and 'misleading'.
Viewers Divided Over Controversial Content
Social media platforms were flooded with comments from disgruntled viewers shortly after the segment aired. Some accused the show of 'normalising the occult', while others argued it was harmless entertainment.
'Since when did This Morning become a platform for promoting witchcraft?' one angry viewer tweeted. 'There are children watching this!'
Production Team Defends Segment
Insiders suggest the production team stands by their decision to feature the TikTok personalities, viewing it as part of their commitment to covering trending topics. 'We aim to reflect what's happening in modern culture,' a source close to the show commented.
However, critics argue the segment lacked proper context or expert commentary, potentially giving viewers a distorted view of spiritual practices.
Ofcom Complaints Expected
Media watchdogs anticipate a flood of complaints to broadcasting regulator Ofcom, with some viewers threatening to boycott the show unless producers issue an apology.
This isn't the first time This Morning has courted controversy with its content choices, though the scale of this backlash appears to have caught producers by surprise.
