Podcast Powerhouse Expands with Family Acquisition
Just months after their triumphant sell-out performance at London's iconic O2 Arena, the dynamic podcasting duo Sam Thompson and Pete Wicks are scaling their entertainment empire to unprecedented levels. Through their production company Staying Relevant Productions, the pair have made a significant strategic acquisition that brings family ties into their professional portfolio.
A New Home for He Said, She Said
The company has officially acquired He Said, She Said, the popular podcast created by Sam's sister Louise Thompson and her fiancé Ryan Libbey. The show, which launched last year and quickly gained traction with audiences seeking authentic relationship conversations, will be relaunched this Wednesday under its new ownership structure.
This marks the first external acquisition for Staying Relevant Productions since its establishment in 2024, representing a major milestone in the company's growth trajectory. The move follows cryptic social media hints from Louise and Ryan, who had previously suggested they were "in transit" and "moving house" on their podcast's Instagram account – clues that now reveal themselves as references to the show's new production home.
Personal Connections and Professional Partnerships
In a heartwarming development revealed in an exclusive preview of the upcoming episode, Louise and Ryan share their intention to ask Pete Wicks to become godfather to their four-year-old son Leo. The emotional moment underscores the deep personal bonds that underpin this professional collaboration.
"I think it's really important for Leo to have lots of cool godparents around him," Louise explains in the episode, highlighting Pete's natural rapport with children. "Pete doesn't necessarily like that many adults but he's very good with kids and animals."
The preview also features endearing footage of Pete and Sam interacting with young Leo, though Louise humorously confesses that the TOWIE star has taught her son a "wildly inappropriate" phrase that has become his new favourite expression.
Strategic Vision for Growth
As part of the acquisition agreement, Staying Relevant Productions will implement a comprehensive new social media strategy designed to work in tandem with the podcast's production. This integrated approach aims to significantly expand the show's digital footprint and better serve both existing listeners and new audiences discovering the content.
Sam Thompson expressed his enthusiasm about the professional collaboration with family members, telling Daily Mail: "I am absolutely buzzing – to be able to work so closely with my sister and Ryan really is a dream. I think anyone who knows me knows I would make any excuse to see them more and what better to now be officially professionally attached!"
Pete Wicks echoed this sentiment, adding: "I love Louise and Ryan, so do the entire Staying Relevant production team, so this partnership was a no brainer for us. They've created something really special with He Said, She Said so we look forward to taking it to new levels and heights in 2026 and beyond."
Creative Synergy and Future Ambitions
Louise Thompson emphasised how the move aligns with the podcast's original ethos while opening new creative possibilities: "I'm so excited to be moving 'He Said She Said' to Staying Relevant Productions. The podcast has always been about real conversations, told with honesty, humour, and heart, and this feels like the perfect home for its next chapter."
She continued: "Working with my brother's team means we get to level up creatively while keeping everything that makes the show feel intimate, unfiltered, and genuinely us."
This acquisition represents the latest achievement for Sam and Pete's rapidly expanding entertainment enterprise. Since launching their podcast Staying Relevant in 2022, the duo have transformed their successful show into a full-fledged production company, completed a nationwide tour, sold out the O2 Arena, and published a Sunday Times bestseller about their friendship.
The professional partnership between Sam and Pete has proven remarkably synergistic, with Pete previously explaining to Daily Mail: "All of my strengths are Sam's weaknesses and vice versa, all of his strengths are the things I'm not so good at, and that kind of marries up really nicely."
As Staying Relevant Productions continues to grow its portfolio and influence within the podcasting landscape, this family-focused acquisition signals both business ambition and personal commitment to creating authentic, engaging content that resonates with contemporary audiences.
