Live Broadcast Interrupted by Expletive
ITV's This Morning was thrown into disarray on Wednesday, 20th November 2025, when presenter Ben Shephard was compelled to issue an on-air apology. The incident occurred after outspoken commentator Piers Morgan used strong language during a live segment.
The show, which was discussing the crucial topic of men's mental health, featured Morgan alongside hosts Ben Shephard, Cat Deeley, and guest Ashley James. The conversation grew increasingly intense, leading to the controversial moment.
Heated Debate Erupts On Air
As the debate around men's mental health progressed, Piers Morgan became visibly heated. In the midst of the fierce exchange, Morgan exclaimed "B******t!" live on air, causing immediate shock in the studio.
Co-host Ben Shephard was quick to react, directly addressing the viewing audience to apologise for the offensive language used. Shephard then proceeded to reprimand Morgan for his choice of words on the family-friendly programme.
According to reports, Morgan defended his outburst by claiming it was "not really swearing", a justification that did little to appease the situation. The clash created an uncomfortable atmosphere on the popular daytime show, which is known for its broad audience appeal.
Aftermath and Industry Reaction
This incident is not the first time Piers Morgan has courted controversy during a television appearance, but it marks a rare occasion where a live apology was necessitated on This Morning. The event has sparked discussion about the boundaries of live broadcasting, especially when covering sensitive subjects like mental health.
The show's producers were undoubtedly relieved that Shephard's swift intervention helped manage the situation before it escalated further. The episode serves as a stark reminder of the challenges involved in live television, where unfiltered moments can instantly become national news.
