Netflix's vice president of product innovation, Todd Yellin, has described big data as mostly 'trash' in an interview with BBC Click's Nick Kwek. He argued that personalisation across the internet is still in an 'adolescence phase' and that big data is not the 'magic mountain of gold' many believe it to be.
Yellin emphasised that knowing who a person is matters less than understanding what they are actually watching. This focus on viewing habits, rather than demographic data, is key to effective personalisation, he said.
Meanwhile, Netflix announced it will add over 150 hours of High Dynamic Range (HDR) video content to its catalogue by the end of the year. The move intensifies competition with Amazon's Instant Video, which already offers HDR content.
