The National Lottery has released its 2026 Christmas advert, built around a determined reindeer who believes he can fly, and viewers have described the festive film as 'magical'.
The advertisement follows a reindeer who watches a robin take flight and decides he can do the same. Despite repeated failed attempts, his unwavering belief eventually carries him soaring across a wintry landscape with a sprinkle of festive magic. His herd looks on in astonishment, and a nearby hiker, gripping a warm drink, is left gobsmacked upon spotting the airborne deer. He reaches for his National Lottery ticket, convinced that if a reindeer can fly, anything is possible.
Viewers react to the festive film
The clip has been shared widely on social media this week, with viewers sharing emotional reactions. One admirer wrote: "Magical," while another remarked: "It's going to be a special Christmas." A third added: "Getting alllll the Christmas feels watching this." Others wrote "Pure magic," "Love it," and "Such a cutie - needs merch! We all need a magical reindeer - and to believe!!!" Another person said: "Not me getting emotionally attached to a reindeer."
Message behind the advert
The advertisement is built around The National Lottery's message that this Christmas, 'Amazing Things Happen When You Believe'. Steve Parkinson, Marketing and Brand Director at Allwyn, the operator for The National Lottery, said: "With his determination and cheeky smile, the reindeer represents the belief we all have across the festive period. His drive to fly is the inspiration to remind players that amazing things can happen at Christmas."
Parkinson added: "The National Lottery has always helped bring the magic at Christmas, and with the help of a flying reindeer, this year will be more magical than ever. Every National Lottery ticket played goes towards helping generate more than £33m for Good Causes each week, while also creating life-changing winners. This campaign celebrates those moments of possibility and reminds players that, this Christmas, it really could be you."
Additional Christmas plans
Ahead of Christmas, National Lottery players will also see Good Cause stories brought to life by ambassador Claudia Winkleman, as more than 20,000 projects each year make a difference to communities across the country. Lotto is adding to the festive spirit with a Must Be Won jackpot on December 23rd, while EuroMillions will make ten guaranteed millionaires twice in December, with two special UK Millionaires Maker draws on the 25th and 29th.
