Consumer champion Martin Lewis found himself in an embarrassing situation during Thursday's edition of Good Morning Britain when an expletive slipped out during a heated debate about inheritance tax.
The money saving expert was discussing the controversial tax with co-hosts Susanna Reid and Ed Balls when he accidentally used strong language that left viewers stunned.
The Moment That Sparked the Apology
During the segment, Lewis became increasingly passionate about the topic, stating: "We have to stop calling it inheritance tax and call it death tax because that's what it is - it's a tax on death."
It was at this point that the financial guru inadvertently let slip a swear word, immediately realising his mistake and prompting swift damage control from the broadcasting team.
Immediate On-Air Response
Showing his professionalism, Lewis didn't hesitate to address the slip-up directly. "I have to apologise," he stated clearly, looking directly into the camera. "I said a word that begins with 'B' that I should not have said. I'm sorry about that."
Co-host Susanna Reid quickly moved to diffuse the situation, acknowledging the apology while maintaining the show's professional standards.
Viewer Reactions and Social Media Response
The unexpected moment didn't go unnoticed by the GMB audience, with many taking to social media to share their reactions to the live television mishap.
While some expressed surprise at the slip-up, many viewers showed understanding towards the money expert, recognising his passionate nature when discussing financial matters that affect millions of Britons.
The incident highlights the challenges of live broadcasting, where even seasoned professionals like Martin Lewis can occasionally stumble during unscripted moments.
