Keira Knightley and Joe Wilkinson are reuniting for Waitrose's 2026 Christmas advert, The Perfect Gift 2, a sequel to last year's cheese aisle love story. The supermarket has confirmed the pair will return for a new chapter in their unlikely romance, with the advert set to debut on November 10.
A Sequel to Last Year's Festive Hit
Waitrose's 2025 commercial, The Perfect Gift, saw Joe and Keira fall in love after a meet-cute on the cheese aisle. The new instalment continues that story, with Keira reprising her role as herself alongside Joe Wilkinson as 'Phil Phil', the lovelorn everyman who won her heart last Christmas.
'Keira Knightley reprises her most personal role to date, playing herself, alongside Joe Wilkinson as Phil 'Phil Phil', the lovelorn everyman who won her heart last Christmas,' the press release reads. 'This year, Keira swaps the wedding aisle for the man she met in the Waitrose aisle. But will their festive love story have a happy ending?'
Teaser and Release Details
Waitrose has released a short teaser showing Keira running through a Waitrose store in dramatic fashion while wearing a wedding dress. The full advert will be available on Waitrose social channels, including YouTube, from 6.30am on November 10.
Fans have already expressed excitement on Instagram, with Ambercostamoore commenting: 'OMG CAN'T WAIT! Her dress😍😍stunning'. Alice Hamer added: 'Ahhhhh so exciting!!!' while Kate Keogh simply wrote: 'Goosebumps'.
Viewers will have to wait until next week to see whether Joe and Keira's festive love story finds a happy ending.
