ITV is reportedly considering a major programming shake-up that could see the return of I'm A Celebrity's winter series while potentially spelling trouble for Love Island's future.
The network's director of television, Kevin Lygo, dropped the bombshell revelation during the Edinburgh TV Festival, confirming that discussions are underway about bringing back the winter version of the hit survival show.
Winter Sun Returns?
The winter edition of I'm A Celebrity last aired in 2023 from South Africa, featuring iconic contestants including former health secretary Matt Hancock and reality star Georgia Toffolo. While no official confirmation has been made about its return, Lygo's comments suggest the format remains very much on the table.
"We're thinking about it," Lygo told festival attendees, acknowledging the challenges of scheduling such a major production. "It's a big beast to get going."
Love Island's Uncertain Future
Meanwhile, Love Island's position in ITV's lineup appears less secure. The dating show has faced declining ratings and audience fatigue in recent years, prompting executives to consider whether it might be time for a change.
The potential scheduling conflict arises from ITV's desire to maintain a balanced programming calendar, with the network constantly evaluating which shows deliver the best returns on investment and audience engagement.
What This Means for Reality TV Fans
- Possible return of I'm A Celebrity's winter edition in 2025
- Potential replacement or format change for Love Island
- Continued focus on proven ratings winners
- Fresh opportunities for new reality formats
The television landscape continues to evolve rapidly, with streaming services and changing viewer habits forcing traditional broadcasters to constantly reassess their programming strategies. ITV's willingness to consider such significant changes demonstrates their commitment to staying ahead in the competitive reality television market.
While nothing has been confirmed, the mere suggestion of these changes has already sparked intense discussion among reality TV enthusiasts and industry insiders alike. The coming months will reveal whether these potential shake-ups become reality.
