FIFA World Cup viewers expressed anger and frustration within minutes of ITV's coverage of the first semi-final between France and Spain on Tuesday, July 14, 2026. The complaints centered on the inclusion of actor Brian Cox as a pundit during the pre-match build-up.
Mark Pougatch Hosts Coverage with Star-Studded Panel
Mark Pougatch hosted ITV's coverage from the Brooklyn studio, joined by football pundits Ian Wright, Gary Neville, and Patrick Vieira. The panel discussed the chances of France and Spain ahead of kick-off at the AT&T Stadium in Arlington. France aimed to reach their third successive final, having finished as runners-up to Argentina in 2022 and winning the trophy in 2018. Spain reached their first World Cup semi-final since winning the tournament in 2010, after a 2-1 victory over Belgium.
However, the panel was soon joined by Succession star Brian Cox, who spoke about the tournament and his acting career. Many viewers took to X (formerly Twitter) to complain about his appearance, questioning why an actor was featured during such a crucial match build-up.
Viewer Complaints Flood Social Media
One viewer wrote: "ITV attitude to football really sucks. It's World Cup semi final time! So let's bring a random actor on the panel." Another added: "Why have ITV got Brian Cox on the build up to the France v Spain World Cup semi-final?" A third said: "Who do we need to hear from in the build up to a massive semi final. Brian Cox wtf."
A fourth fan echoed: "Brian Cox doing pre-game punditry for a World Cup semi final? Absolutely not," with someone else sharing: "Brian Cox really? A World Cup semi final and we've got some actor on?" During the interview, another frustrated viewer asked: "Is there anywhere else I can watch this game?"
Someone else wrote: "Why have ITV taken Brian Cox hostage and forced him to talk about football? Ridiculous," with another sharing: "Utterly pointless interview with Brian Cox."
Mixed Reactions: Some Fans Enjoyed the Appearance
Despite the flurry of complaints, a number of other viewers were delighted to see Brian Cox in the studio. "Brian Cox on the panel, how fun and random," one person wrote, with another adding: "Brian Cox punditry is something I didn't know I needed." A third said: "Brian Cox the legend on ITV for the France vs Spain SEMI FINAL. Respect."
Coverage of the FIFA World Cup 2026 airs on BBC and ITV.
