ITV is facing the wrath of the Weatherfield nation after a scheduling decision left Coronation Street fans high and dry. The broadcaster made the controversial choice to cut Wednesday night's episode short, abruptly interrupting the drama to switch to live coverage of the Euro 2024 match between Germany and Denmark.
The sudden transition occurred at a critical moment in the show, leaving a major storyline involving the character Daisy Midgeley on a devastating cliffhanger. Viewers were left staring at a blank screen for several minutes after the soap concluded prematurely, with the football build-up failing to start on time.
Fan Fury Erupts on Social Media
Disgruntled fans immediately took to X, formerly Twitter, to voice their intense frustration. Many accused ITV of showing a blatant disrespect for loyal soap viewers in favour of football fans.
One incensed viewer wrote: "Absolutely fuming! @ITV cut #Corrie off mid-flow for the football. We pay our licence fee for this! Sort your scheduling out!" Another added, "The disrespect for Corrie viewers is unreal. Could have at least finished the episode properly."
A Pattern of Disruption
This is not an isolated incident. Soap schedules across ITV and the BBC have been consistently disrupted throughout the tournament, causing widespread annoyance for viewers who are not football enthusiasts. The frequent and often last-minute changes have made it difficult for fans to follow their favourite storylines.
While ITV is within its rights to broadcast major sporting events, the lack of a seamless transition and the failure to adjust the soap's runtime have been heavily criticised. For the dedicated Coronation Street audience, this latest interruption feels like a final straw, prompting calls for more consideration in future scheduling.
