The BBC has announced the celebrity candidates for the first-ever full-length series of The Celebrity Apprentice, which will air on BBC One and BBC iPlayer. The six-part series will see 12 well-known faces compete in weekly business challenges set by Lord Sugar, with a £100,000 prize for their chosen charity at stake.
The line-up includes singer Alexandra Burke, actor Danny Miller, presenter Gethin Jones, dancer Jordan Banjo, journalist Kay Burley, actress and online personality Maddie Grace Jepson, presenter Max Balegde, Gladiator Sheli McCoy, UK garage legend DJ Spoony, BBC Radio 2 presenter Richie Anderson, comedian Laura Smyth, and television personality Toni Laites.
Across the series, the celebrities will face a range of business challenges testing their acumen, leadership, and teamwork. The boardroom will relocate to a London City skyscraper, providing a distinctive new setting for Lord Sugar's final deliberations.
Lord Sugar said: 'We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride.'
Paul Broadbent, Director of Programmes at Naked, added: 'We’ve a brilliant cast of familiar faces entering our brand-new boardroom, and with a full six-episode series, viewers will get many opportunities to see the celebrities as they’ve never before.'
Broadcast details for The Celebrity Apprentice will be confirmed in due course.
