Live On-Air Tension Leads to Swift Apology
Ben Shephard found himself in an awkward situation during Thursday's live broadcast of ITV's This Morning, forcing him to issue a swift and public apology to his co-host, Cat Deeley. The incident occurred on November 27, creating a moment of unexpected drama for the daytime show's viewers.
The Moment That Sparked the Apology
The tension began during a segment featuring pawnbroker Dan Hatfield, who was promoting an upcoming 'trash or treasure' phone-in. As co-host Cat Deeley expressed her interest in seeing viewer jewellery, Ben Shephard chipped in with his own preference for 'antique tools,' before quickly correcting himself to 'antique toys.'
The situation escalated when Ben immediately linked his slip to fellow broadcaster Nick Ferrari, who had just joined the studio. 'Talking of antique tools, Nick Ferrari has just sat down,' Ben remarked, prompting a visibly shocked reaction from Cat.
Cat Deeley was quick to respond, exclaiming, 'Blimey, I thought he was harsh on me this morning!' This comment referenced an earlier moment in the programme where Ben had criticised her comedy abilities, creating a pattern of on-air teasing that culminated in this public moment of tension.
The Swift Resolution and Show Continuation
Recognising he had crossed a line, Ben Shephard didn't hesitate to make amends. He issued a direct apology live on air, telling his colleague, 'I'm so sorry, I don't know what's happened. It's good to have you.' Cat Deeley accepted the apology with a gracious round of applause, allowing the show to smoothly continue.
The programme then moved on to its scheduled segments, including a news discussion with Nick Ferrari and Sonia Sodha covering the Chancellor's Budget announcement from November 26. Other features included consumer advice from Alice Beer about Black Friday scams and interviews with personalities including Peter Kay, Paul C Brunson, and Rebel Wilson.
This Morning continues to air weekdays on ITV at 10am, though Thursday's broadcast will likely be remembered for this candid moment between its presenting duo.
