Bella Hadid Shows Toned Physique in Red Bikini While Promoting New Fragrance
Bella Hadid Shows Toned Physique in Red Bikini While Promoting New Fragrance

Bella Hadid has set the tone for summer swimwear, sharing a sun-drenched photograph of herself in a red micro bikini on Instagram. The supermodel posed on the deck of a speedboat in crystal-clear waters, promoting her latest fragrance launch, Ôrəbella.

In the image, Hadid wore a red triangle bikini top with matching bottoms featuring beaded detailing on the ties. She accessorised with gold bangles and layered gold pendant necklaces, holding her new hair and body perfume mist while dipping her blonde hair into the water.

The caption read: 'Me and my babies first vacation together #body&hair they grow up so fast @orebella.' Additional snaps showed her swimming in the ocean and wearing a white lace cover-up with intricate embroidery. Another image depicted the fragrance mist on white sand, with a butterfly outline sketched beside it.

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The hair and perfume mists debuted exclusively at Selfridges in London. The alcohol-free, bi-phase water-based collection is designed for all-over application on body and hair, featuring a shake-to-activate innovation. Enriched with essential oils and botanical waters, the products aim to nourish skin and hair with a glossy finish.

Three distinct scents are available: Gardenia's Whisper, a delicate floral with notes of rhubarb, nectarine, and patchouli; Nectar Dew, a fruit-forward blend of fig, pear, and orange blossom; and Golden Brûlée, a warm mix of frosted sage, tobacco, and vanilla bean. Hadid described the mists as 'expressive and free,' designed to be sprayed generously and layered intuitively.

Hadid's fragrance line, launched in 2024, includes six scents: Window2Soul, Salted Muse, Night Cap, Blooming Fire, Eternal Roots, and Jasmine Blues. All are alcohol-free and formulated with essential oils, promising to 'boost both mood and aura.'

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