Alison Hammond was left desperately pleading with Paddy McGuinness not to 'break' the television 'magic' as he rampaged through the This Morning set to gatecrash the Loose Women studio. The comedian and TV presenter appeared alongside former I'm A Celebrity star and radio host Jordan North to discuss their preparations for Soccer Aid 2026 when Paddy, aged 52, became distracted.
Studio Revelation Sparks Chaos
Paddy spotted Loose Women star Kaye Adams on the screens, giving fans a sneak peek of upcoming content for ITV viewers. He soon realised that the studio for the fellow daytime show was actually in the same room with them. Looking around the This Morning studio, Paddy pointed across to Kaye, aged 63, shouting: 'She's over there!' as he revealed the two shows shared a space.
'She's only over there, I didn't know that. It's just there,' he added. 'Spin the camera around, I was going, "where are you?" and you're there.' Trying to stop Paddy from exposing the shared studio setup, Alison, aged 51, called out after him: 'Don't break the magic Paddy!'
Ignoring Warnings and Creating Mayhem
Not listening to Alison's pleas, Paddy continued to the other side of the studio and announced: 'I'm going over. Now I'm in the Loose Women studio... I've got to go and talk to This Morning!' Re-joining Alison and co-host Dermot O'Leary on the sofa, who tutted that he had 'ruined the magic', Paddy concluded: 'I've been on telly for over twenty years and I've only just got on to that! Fantastic.'
Paddy went on to cause further chaos by opening up about wild behind-the-scenes moments from Soccer Aid, the world's biggest charity football match that raises funds for UNICEF. He recounted a time when Prince Harry joined them during Soccer Aid 2016 for a boozy night out that saw them kiss on the dance floor, leaving Alison and Dermot accusing him of lying.
Prince Harry Anecdote and Autobiography Details
Paddy previously revealed the bizarre events in 2021, describing how Harry, aged 41, was eager to visit the fictional island of Fernando's from the dating show Take Me Out, which Paddy presented. He wrote in his autobiography: 'To say we were dancing close was an understatement — our chests were touching. He asked me again if I could send him to Fernando's.'
The presenter then described the moment Harry whipped his shirt off, continuing: 'He then proceeded to take my shirt off. So now I'm topless, a bottle of beer in each hand, dancing with Prince Harry. We finished dancing and while everyone was cheering, we embraced and he gave me a smacker on the lips.'
ITV Daytime Shake-Up and Studio Moves
Earlier this year, This Morning faced a major change as it moved studios, part of a broader shake-up of all ITV's daytime programming. It was announced in 2024 that the broadcaster's daytime shows would be hit with a new schedule, with Good Morning Britain extended by half an hour, Lorraine reduced by 30 minutes, and Loose Women cut to just 30 weeks of the year.
While This Morning's two-and-a-half hour runtime was left to air as normal, the show, like its other daytime series, has moved to a new studio in central London. Good Morning Britain was broadcast live from the ITN Studios, while This Morning went on air from The H Club in Covent Garden for the first time in January.
This move saw a major change to the setup of the iconic This Morning studio, with the blue sofa now on the left-hand side and a kitchen on the right. The changes also saw Loose Women relocated, and its live studio audience scrapped.
Viewer Backlash Over Audience Removal
In January, viewers were left raging over ITV's 'downgrade' as Loose Women aired its first episode without a studio audience. In June last year, the Daily Mail exclusively revealed that the ITV programme was set to axe the live audience in a desperate bid to save money amid ongoing budget cuts at the channel.
The previous month, it was reported that Lorraine and Loose Women were set to be axed for half the year, with Lorraine's runtime also slashed by 30 minutes. Taking to social media after the panel show's return, one viewer penned: 'Omg how weird is Loose Women with no audience...'
Another chimed in: 'Why is there no audience?' as a third added: 'Already missing the old layout, ITV really downgraded both locations for loose women and this morning.' A fourth wrote: 'The audience helped bring a fantastic atmosphere and now decided that it’s not important anymore.' While a fifth concluded: 'At least there was some atmosphere with an audience. It's like they're all talking loudly to fill a void.' This Morning airs weekdays from 10am on ITV1 and ITVX.
