Aldi has released its 2026 Christmas advert, and it has viewers reaching for the tissues. The supermarket's latest festive offering marks the return of Kevin the Carrot, but this year brings potential heartbreak as Kevin and his daughter Chantenay are seen trudging through the snow, pinning 'LOST' posters to Santa's letterbox.
The pair are on the hunt for the family's missing 'Cauli-dog'. The poster describes the Cauli-dog as "nervous around cheese" and urges shoppers to call Kevin the Carrot on 0333 577 5577 if found.
Viewers Urge Others to Call the Number
The touching advert has reduced viewers to tears, with many saying the same thing — urging others to dial the number as "you won't be disappointed". On Instagram, one viewer wrote: "Have been waiting for this advert all year", while another commented: "Simply the best, every year you bring me cheer."
A third added: "Always know Christmas is round the corner when we get Kevin!" A fourth echoed: "Love the voicemail when you call; let's hope cauli-dogs found in time for Christmas." A fifth stated: "I hope everyone rings the number. Too good not to", while a sixth wrote: "This is the Christmas advert we've been waiting for..Big Kev's back and Christmas is around the corner."
Social Media Reaction and John Lewis Comparison
Over on Facebook, viewers expressed similar feelings, with one person writing: "Love this! And just rang the number on the poster, brilliant Aldi." Another commented: "03335775577 number on the poster... ring it, trust me it's ace! ! ! Let the kids listen to it too", while a third added: "Brilliant you have to call the number."
One viewer took a swipe at John Lewis, remarking: "John Lewis should take lessons from Aldi on how to make Christmas Ads." The number connects callers to a voicemail from Kevin the Carrot, who explains that he is unable to answer the phone because he is out searching for his beloved dog. Calling out for Cauli, he says: "He's definitely been here, I knew I should've brought a poo bag or two, or three. What on earth has he been eating?"
Cauli-dog Found and Toy Demand
He then points callers towards Aldi's Facebook page, which is buzzing with shoppers discussing the missing dog and hinting at a possible reward. Many viewers have already set their sights on getting their hands on the toy, with one declaring: "I shall be queuing at whatever time it is in the morning it takes to get my hands on a cauli-dog toy! Please tell me this is coming!"
A follow-up advertisement shared on social media revealed that the missing Cauli-dog had been found, much to viewers' delight. One person wrote: "Watching an animated root vegetable reunite with a cauliflower puppy and getting genuinely teary at our desk on a Thursday morning." Another agreed: "Best Xmas advert better than the others I've seen", while a third declared: "This advert gives me goosebumps [heart emojis] it's beautiful."
This comes in the wake of John Lewis facing considerable criticism over their Christmas advert, with viewers branding it the "worst of all time".
