Netflix's latest reality series, Salish & Jordan Matter, is rapidly climbing the streaming charts, featuring the daughter-and-father duo in a series of wild setups and extreme challenges. The seven-part show is part of a significant multifaceted deal to develop, produce, and star in original projects through a creative partnership with Netflix.
Who Are Salish and Jordan Matter?
Salish Matter, a social media influencer and competitive gymnast, rose to fame by appearing on her father Jordan's YouTube channel. At just 15, she was named the 2025 Female Creator of the Year at the Kids’ Choice Awards. Beyond content creation, she co-founded Sincerely Yours, a skincare line in partnership with Sephora. Jordan Matter, 59, is an American YouTuber and photographer with over 35 million subscribers and 12.6 billion views on his channel.
Jordan Matter's Financial Success
According to YouTubers.Me, Jordan Matter has an estimated net worth of up to $31.2 million (approximately £23 million). The website also reports his weekly income as $70,000 (around £52,000). His wealth stems from his successful YouTube career, photography books, and recent ventures like the Netflix series and skincare brand.
Career Highlights and Background
Jordan Matter comes from an artistic family, with his grandfather being a well-known photographer and his father a filmmaker. However, he did not develop an interest in photography until after college. He gained initial attention through his dance photography series, Dancers Among Us, which featured professional dancers in public locations. Two of his photography books, Dancers Among Us and Born to Dance, became New York Times Bestsellers.
He started his YouTube channel in 2006, with his 10-Minute Photo Challenge series contributing to his online success. Jordan has collaborated with celebrities such as dancers Maddie Ziegler and Jojo Siwa, earning YouTube awards like the Silver Play Button, Gold Play Button, and Diamond Creator Award for surpassing subscriber milestones.
Netflix Partnership and Personal Life
In September 2025, Jordan launched the skincare brand Sincerely Yours with his daughter Salish and beauty executive Julia Straus. He lives in California with his wife, Lauren, and their son, Hudson. Regarding the Netflix collaboration, Jordan stated, "They’re unmatched in scale, vision, and global reach, and this collaboration allows us to expand the storytelling our audience already loves into new formats while staying true to the creative world we’ve built."
Salish & Jordan Matter is currently available for streaming on Netflix, offering viewers an inside look at their dynamic family adventures and creative projects.
