The 'cuffing season'—the winter period when singles flock to dating apps in search of a partner for Christmas—has long been a festive tradition. But a growing number of single women are rejecting the pressure to couple up, instead celebrating the holidays with friends and family, a shift some are calling 'Friendsmas'.
For years, many have felt the cultural pressure to have a lover at Christmas, with dating apps like Tinder seeing a surge in users pretending to enjoy ice skating or visiting pop-up venues. But the reality often involves mediocre mulled wine and conversations about tax systems, or worse—a date nursing a sick partner. One woman recalled trying to reconcile with a man whose kissing technique was likened to a kitchen blender accident.
Now, however, single women are embracing the freedom of being alone during the festive season. The financial bonus of not buying gifts for a partner and their extended family is significant, and the luxury of complete selfishness—whether volunteering, booking a trip, or simply reading on the sofa—is seen as a rare treat. As one 33-year-old put it, 'Alone time is truly the greatest luxury of being human.'
Family traditions also take on a new charm when single. Many parents continue to leave out stockings for grown children until they have kids of their own, and rows about turkey basting become part of the fun. Avoiding in-laws who may criticise one's appearance or spending habits is another bonus. Instead of searching for a New Year's Eve kiss, some are booking solo trips: one woman is heading to Australia for three weeks to celebrate her lack of responsibilities.
The trend reflects a broader change in attitudes. Rather than settling for mediocre dates, single women are choosing to enjoy their own company and cherish friendships, family, and careers. 'There will be no moping about my marital status, no joining the festive shag stampede,' one said. 'A husband isn't just for Christmas.'
