Prince Harry and Meghan Markle have returned to the UK this week, a move that Express columnist Adam Toms suggests is driven by Meghan's "cold, shameless desire for cash" rather than a wish to repair family relations.
Toms notes that after years attempting to make it in America as non-working members of the Royal Family, the couple's return is likely humbling, even if they pretend otherwise.
As Ever's modest web traffic
Meghan posted a video on Instagram for her As Ever brand showing her picking apples, with the caption: "A little hint of what's coming." Toms argues this indicates her lifestyle label has not become the global phenomenon she likely hoped.
In July, As Ever recorded its lowest monthly web traffic of 2026, with 126,655 visits, according to data from Similarweb cited by Newsweek. Its six-month average was 176,677 visits.
By comparison, the King's Highgrove shop website received around 48,326 visits in the same month, with a six-month average of 56,574. This means Charles's site gets nearly 40% of the views Meghan's receives, despite not being promoted as a major global player.
A focus on money and profile
Toms suggests the British reception to Meghan's brand will be "dispassionate at the very least." He writes that the real reason for her return appears to be a desire to make as much money as possible, whether from TV dramas or selling apple crumble.
While Prince Harry may genuinely want to improve his relationship with his family, Toms doubts Meghan shares that eagerness, citing her past conduct such as joking about curtseying to Queen Elizabeth II. He concludes she will focus on making cash and boosting her own profile, but that the British people will not embrace her.
