Michelle Visage is hosting a new YouTube series where four stylists compete to create a head-to-toe outfit on a £200 budget in just 30 minutes. The show, set in TK Maxx, features challenges set by creators including Nella Rose, Dagi Bee, Terrie McEvoy, Marysia Jeleniewska and Jordan Banjo, who then model the final looks.
Format and twists
Contestants race through the store searching for iconic pieces, with twists along the way—from unlocking extra budget to the chance to steal a rival’s fiercest find. Michelle delivers tannoy takeovers, signature styling critiques and pep talks as the stylists trawl through the rails.
Judging and finale
At the end of each “Make It Iconic” episode, the featured creator judges who is best dressed, with the most successful stylist unveiled in an epic season finale.
Michelle’s reaction
“Big personalities, big style, and a side of competition are the hallmarks of a show I love. Hosting this new series with TK Maxx has really nailed that assignment,” Michelle said. “I’ve always enjoyed fashion, hunting for amazing treasures that express who I am. Watching our four stylists go head-to-head on a style quest for iconic pieces, but without the big price tags (who doesn’t love a bargain?!), has been quite the watch.”
She added: “It’s been so much fun, and I can’t wait for the viewers to get in on the action. Trust me, you don’t want to miss it; those stylists had to work for their trophy!”
Full episodes are available on the brand’s YouTube channel from 25 September, with more behind-the-scenes content and style secrets across Instagram, TikTok and Pinterest.
