BBC presenter Mark Chapman has expressed his growing frustration with a specific aspect of the FIFA World Cup coverage, particularly the frequent cutaways to celebrities in the crowd. Chapman, who has been a prominent figure in the BBC's broadcast of the tournament in North America, shared his thoughts on The Sports Agents podcast alongside Gabby Logan and Nedum Onuoha.
Chapman's Criticism of Celebrity Cutaways
Chapman questioned the necessity of showing famous faces during matches, stating, "Am I being a bit grumpy here when I say I'm fed up of cutaways to famous people in the crowd?" He acknowledged that this practice is common in the UK as well, but it still annoys him. He mentioned instances where Noel Gallagher is frequently shown at Manchester City games, and at the World Cup, David Beckham, Tom Cruise, and Rod Stewart have been featured repeatedly.
Chapman also noted that during live games, he sometimes has no idea who the person being shown is, even when the production team informs him through his earpiece. He said, "I've looked out, and I've thought, 'I've absolutely no idea who that is.' And then they'll tell me in my ear who it is, and I'm thinking, 'I still have absolutely no idea who that is!'"
Host Broadcaster Control
Neither the BBC nor ITV is responsible for the camera shots, as the host broadcaster supplies the feed. This means the broadcasters have limited control over the images shown during matches. Despite this, Chapman has been enjoying the on-pitch action, praising the United States' 4-1 win over Paraguay and other entertaining games, including the Netherlands vs. Japan and Ecuador vs. Ivory Coast.
World Cup Coverage Details
The 2026 FIFA World Cup is being hosted across the United States, Canada, and Mexico. Both the BBC and ITV have been broadcasting matches, with Chapman playing a key role in the BBC's coverage. High-profile celebrities like David Beckham and Tom Cruise have been spotted at various fixtures, contributing to the frequent cutaways that Chapman finds frustrating.
Chapman's comments have sparked discussion among viewers, with some agreeing that excessive celebrity shots detract from the game, while others enjoy seeing famous fans. The debate highlights the ongoing challenge broadcasters face in balancing on-field action with crowd reactions.



