I'm A Celebrity's Rivals Twist Splits Camp in Dramatic Format Shake-Up
I'm A Celebrity's new rivals twist splits camp

The jungle has never been more divided, as ITV's I'm A Celebrity...Get Me Out Of Here! unleashed a dramatic new 'rivals' format that has completely upended life in camp.

A Clash of Celebrities

In a bold move for the show, the public were given the power to vote for specific celebrity pairings to go head-to-head in gruelling Bushtucker Trials. These challenges, which took place on Thursday 27 November 2025, were not for the faint-hearted, involving a host of unpleasant items like pig brains, fish guts, and offal.

The stakes were incredibly high, with victory or defeat determining the celebrities' entire jungle experience.

Winners and Losers: A Tale of Two Camps

The triumphant celebrities who conquered their trials—Lisa Riley, Vogue Williams, Jack Osbourne, Ruby Wax, Alex Scott, and Angryginge—were rewarded with a life of luxury. They were sent to the newly christened 'Win City', where they enjoy far superior living conditions and rations.

Meanwhile, the less fortunate stars—Martin Kemp, Kelly Brook, Eddie Kadi, Tom Read Wilson, Shona McGarty, and Aitch—faced a much harsher reality. Banished to the bleakly named 'Doomsville', they were left to contend with meagre rations and a dismal camp environment.

The Emotional Fallout and Future Showdowns

This stark division has had an immediate and profound impact on camp dynamics. The emotional strain was palpable, with contestants like Tom Read Wilson reportedly becoming visibly upset by the new circumstances.

The drama is far from over. The show has confirmed that these newly forged 'rivals' are set to face off once again in upcoming episodes, promising more tension and high-stakes challenges for the celebrities and viewers alike.

This format change has successfully injected a fresh dose of competition and raw emotion into the long-running series, leaving audiences eagerly anticipating what happens next in the divided jungle.