Madame Tussauds has unveiled 13 brand new Taylor Swift wax figures, launching simultaneously in 13 cities across four continents. The figures are designed to make guests feel as if they have stepped on stage at the singer's record-breaking The Eras Tour.
A team of more than 40 artists worked for 14 months on the project, with each figure dressed in a unique fan-favourite look worn by Swift during her global tour, which spanned 149 sold-out dates across five continents.
Two of the figures will be displayed in the UK: the Lover figure at Madame Tussauds London and the Red figure at Madame Tussauds Blackpool. The Lover figure is inspired by Swift's performance at Wembley Stadium in June 2024 and wears a replica orange Versace leotard with pink and purple detailing, finished with crystallised ombre Christian Louboutin boots and a bespoke microphone by Rebel Stage Gear UK.
The Red figure showcases an Ashish red-to-black ombre embellished playsuit from the first and second legs of the tour, paired with black Christian Louboutin loafers and a matching bespoke microphone. Ashish donated the fabric used for the playsuit to help recreate the look.
This simultaneous multi-figure launch is the most ambitious in Madame Tussauds' 250-year history. Laura Sheard, Global Brand Director, said: 'Taylor Swift is a generational icon and a cultural powerhouse. The phenomenal success of her record-smashing tour is the perfect moment to immortalise her with 13 figures, Taylor's lucky number, across four continents.'
