Kylie Jenner posed in a flirty pink bikini for a Kylie Cosmetics summer trip with her pals in the Turks and Caicos this week. The 28-year-old reality TV veteran shared a look at the VIP event with her Instagram posts on Tuesday.
The Trip Details
Jenner, her daughter Stormi, eight, son Aire, four, and several of her pals like Anastasia Karanikolaou, Yris Palmer and Carter Gregory took the star's private jet to the tropical location. Once there, they settled into a big white mansion by the shore that had a large swimming pool. The billionaire mogul gave a tour of the summer rental before slipping into a pale pink bikini to take a sizzling mirror selfie in her bathroom while holding a coconut cocktail.
'Kylie summer trip!!! @kyliecosmetics,' she shared on Instagram. 'We're literally summering.' There was no sign of Jenner's boyfriend Timothee Chalamet.
Branding and Gifts
Kylie Cosmetics branded everything at the mansion. She had her logo on the mirrors, parasols, robes, towels and cocktails. Each room had gifts on the bed, including bikinis, a towel, a lighter, a folder with the itinerary, a throwaway camera, plenty of makeup, a woven beach bag and a water bottle.
The last time she went on a Kylie Cosmetics Summer Trip was in 2019. One of her guests was Sofia Richie.
Future of the Brand
Last year Jenner said she wants her daughter to take over Kylie Cosmetics one day. The star, who celebrated 10 years of her beauty brand in November 2025, said she hopes the company will still be around for decades to come. She told WWD: 'After 10 years, I'm just still so excited to create. It's my dream that my daughter will want to take over Kylie Cosmetics — I would love for this to be a legacy brand, and I'm working hard every day to set up that future.'
Her mom, Kris Jenner, added: 'Building an Estée Lauder, or any one of those beauty companies that has been around for a gazillion years — that's what Kylie's working toward.'
The Kardashians star feels very 'emotional' about the impending anniversary of Kylie Cosmetics. She said: 'I've been very emotional about it. I found my old phone from 2016 and there are these photos of me at 17, 18 years old, sitting on the factory floor creating my first eye shadow palette. I didn't think that far into the future when I was creating the brand — I wasn't thinking about 10 years later — so it is pretty surreal to be here.'
Jenner believes her consumers have grown up with her and she is keen for her brand to evolve in the same way. She said: 'When I launched Kylie Cosmetics, the brand thrived on urgency and exclusivity — it was a different time, there weren't many celebrity beauty brands — people were just excited to see something new. Now, they're looking for products that fit into their everyday routines, and I wanted to evolve Kylie Cosmetics into that everyday beauty brand. I feel like my audience has grown up with me. We've been moving away from a full-face beat and those ultra-perfected looks to more natural, effortless beauty. It definitely pushes me to create products that reflect where we are in our lives.'
Jenner has a range of other brands, including her Khy fashion label and vodka soda line Sprinter, but Kylie Cosmetics will always be her 'number-one baby out of all [her] brands'. She added: 'Each brand is about creating something that feels personal to me and connects with people in an authentic way. It always starts with, 'would I wear this, use this, drink this? Does it feel like me?' — that's the consistency and storytelling across every category.'
