Holly Willoughby's Bold Move into Digital Broadcasting
Holly Willoughby is reportedly preparing to launch her own YouTube channel, featuring a show that will closely resemble the popular ITV Daytime programme This Morning. This development comes almost three years after her departure from the long-running television series, where she co-hosted alongside Phillip Schofield for over a decade until 2023.
A Strategic Shift Away from Traditional TV
According to sources, the 45-year-old presenter, who began her career on CITV, is shunning conventional broadcasting methods in favour of digital platforms. An insider revealed to The Sun that this initiative represents a significant game-changer for both Willoughby and the broader industry, posing a direct threat to major broadcasters like ITV and its flagship show This Morning.
The source elaborated, "Advertisers are increasingly turning away from traditional terrestrial television and seeking new online opportunities for promotion. A magazine-style show like this serves as the perfect vehicle, and Holly is an ideal figure to front it for big-name retailers."
Following in the Footsteps of Other Celebrities
Willoughby joins a growing list of celebrities who have successfully transitioned to YouTube, including renowned chef Gordon Ramsay and the popular presenting duo Ant and Dec from I'm A Celebrity...Get Me Out of Here! Her venture will be supported by her husband Dan Baldwin's production company, Hungry Bear, known for its work on shows such as Michael McIntyre's Big Show and Gladiators.
Recent Career Developments and Industry Changes
This news follows reports that ITV has scrapped the reboot of You Bet! with Stephen Mulhern after just one series, and Netflix cancelled Celebrity Bear Hunt after a single season in February last year. Willoughby's last television appearance was in March 2025, when she presented the final series of Dancing on Ice alongside Stephen Mulhern, marking the end of the celebrity figure skating competition.
It has also been reported that Willoughby is collaborating with Hungry Bear to develop a "multi-strand programme for digital platforms," reflecting the evolving landscape of the television industry. A source close to the star told the Daily Mail online, "The television industry has changed significantly in recent years. It feels like a good time for Holly to do something a little bit different. This is a new format, something completely modern and progressive, not a podcast or anything done before. Holly is loving developing it with a small team."
The Mirror has reached out to Holly Willoughby's representatives for comment on these developments.
