Jack Kay, the 26-year-old known as the 'Ibiza Final Boss' after his viral holiday video, has launched a music career with a new club track on Spotify. The song, produced by London-based dance artist Carnao Beats, samples Kay's Geordie accent over a techno beat and is titled 'Ibiza Final Boss'.
The viral sensation, famous for his 'Battle of Hastings' bowl haircut, trimmed beard, and oversized sunglasses while dancing on the party island, has seen his popularity soar. A TikTok clip promoting the track features a Lego-style animation of Kay dancing under palm trees, with the caption: 'I'm the Ibiza Final Boss, Jack Kay, get to know.'
Social media reactions have been mixed, with one user joking about his haircut, calling it 'Monastery of Sound', but another predicted financial success, to which Carnao Beats replied: 'He will be minted.' Kay has already amassed 156,000 Instagram followers and signed with top talent agent Dave Read, who has managed Love Island stars like Joey Essex.
Brands such as Greggs and Currys have jumped on the trend, sharing memes of Kay as a gingerbread man and a Henry hoover. An expert suggested he could earn up to £250,000 'if he plays his cards right'. Kay has also posted photos with friends in front of a private jet, and reports indicate he has caught the attention of ITV2's Big Brother producers.
