The podcast revolution has expanded worldwide, with some claiming it is now bigger than radio. When podcasts first emerged in the early 2000s, few could have imagined they would grow into one of the most influential media formats in history. The term itself blends "Apple iPod" and "broadcast."
From humble beginnings to global industry
In those early days, pioneers - often laughed at by people saying "that will never take off" - would record shows in bedrooms, offices, cellars, and under the stairs, sharing them online with small but dedicated audiences. Today, podcasting is a global industry, with many shows earning hundreds of thousands of pounds per episode for an audience of more than half a billion listeners worldwide.
Podcasts cover every subject imaginable: true crime, food, fashion, politics, theatre - the list is endless. Some shows command ridiculously large audiences, even outperforming prime-time television. Monetisation comes through sponsorship, subscriptions, and advertising, yet the best podcasts remain intimate and conversational. It is a rare medium where authentic voices build a true community, entering daily life at the simple press of a button.
Pete Price's podcast journey
Pete Price's podcast, The Very Best of Pete Price, grew out of his late-night phone-in show. When he left the station, he realised it would be a wonderful way to stay in touch with his listeners. He kept the style chatty and intentionally chose not to use cameras. With the help of his former producer and dear friend, Jonathan Dean, they have built an incredibly successful platform with over 300 interviews in their back catalogue.
It is just Pete and his guests - people from all walks of life sharing wonderful, fascinating stories. A couple of years ago, he was nominated for an ARIA (Audio & Radio Industry Award). He didn't win, but just being nominated was a huge honour considering how many podcasts exist in the country.
Top 10% worldwide ranking
Recently, he was pleasantly surprised to learn that according to the global podcast database Listen Notes, his podcast is ranked in the top 10% worldwide. People are tuning in from Australia, Mauritius, the USA, and Cape Verde - the reach is incredible. He hasn't monetised the show yet because the connection with his listeners means far more to him than money, but he hints it might be time to find the right sponsor to help top up his pension. He encourages new listeners to subscribe, noting it is completely free.
