A large crowd gathered in Morpeth on Saturday for the town's Christmas light switch-on and the unveiling of Rutherfords' 2026 Christmas window, themed The Night Before Christmas.
The historic Northumberland town hosted a full afternoon and evening of festive fun and live entertainment for the annual switch-on event, which also featured the reveal of the well-known department store's window display.
Window Reveal Draws Crowd
Every year, many people gather in front of the Sanderson Arcade store waiting for the curtain to drop, and once they have seen the display, they quickly tell everyone it is the best anywhere in the region. This year, the 3pm reveal on Bridge Street attracted a sizeable audience.
The event came two weeks after Fenwick revealed its window in Newcastle to an audience of invited guests. In contrast, everyone was invited to see Rutherfords' big moment on Saturday.
The Night Before Christmas Theme
The display debuted a scene packed with festive wonder, and the The Night Before Christmas theme was an instant hit. Posting about this year's window, Rutherfords' wrote: 'We present to you our Christmas Window for 2026 - The Night Before Christmas'.
The store added: 'Producing a display like this takes immense dedication and hundreds of hours of behind-the-scenes work. We are deeply grateful to The Team for bringing this vision to life, giving Morpeth and its visitors another wonderful Christmas window to enjoy this festive season.'
Crowd shots and photos of the window itself were shared in a gallery of images from Saturday afternoon.
