AO.com and Manchester Camerata debut world-first mobile phone orchestra section
AO.com and Camerata debut mobile phone orchestra

Online electricals retailer AO.com has partnered with the renowned Manchester Camerata to create what they claim is the world's first dedicated mobile phone section in an orchestra.

Classical Medley with a Modern Twist

The collaboration puts a modern twist on some of the world's most recognisable classical compositions. From Vivaldi's The Four Seasons and Beethoven's Ode to Joy to Tchaikovsky's Swan Lake and Auld Lang Syne, the specially arranged medley features a four-piece phone section performing alongside a live orchestra.

Filmed live at Manchester's Stoller Hall, the 'SIMphony' demonstrates how everyday technology can be used in unexpected ways. Created to celebrate the versatility of mobile phones, the retailer challenged the orchestra to transform beloved classical pieces into performances played using nothing more than the keypads.

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Conductor's Reaction

Conductor Tim Crooks said: "This is unlike anything we've ever performed. People use their mobile phones for almost every aspect of daily life, but creating orchestral music with them probably isn't the first thing that comes to mind."

"That's what made this project so enjoyable. It challenged the musicians in completely new ways and demonstrates how versatile modern technology can be when creativity is involved."

Availability

The medley is now available to stream on Spotify, with the full performance available to watch at AO.com's website.

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