A top celebrity make-up artist has unveiled a simple yet transformative technique designed specifically for women over 40, promising to banish the dreaded issue of foundation creasing for good.
The Challenge of Make-up on Mature Skin
Applying foundation and concealer on mature skin presents unique challenges. As skin ages, high-coverage products can often settle into fine lines and wrinkles, creating a dry, cakey appearance that accentuates texture rather than providing a smooth, radiant finish.
This common frustration has led many to seek out smarter application methods that enhance natural beauty without the heavy, ageing effect.
Katie Jane Hughes' Viral Concealer Method
Katie Jane Hughes, a 41-year-old British make-up artist now based in New York, has shared what she describes as "the best trick I could ever teach you" in a popular TikTok video. The method focuses on a clever way of priming your brush with concealer.
Hughes explains that you only need two items: a full-coverage concealer and a concealer or eyeshadow brush. The key step is to dab a small amount of concealer onto the back of your hand and then thoroughly work the product into the bristles of the brush until almost no product is visible.
"Just so you know what you're getting yourself into, this is an addictive trick. You won't be able to stop doing it when you try," Hughes revealed. "And it will give your skin the most flawless finish all the while you won't look like you've got any make-up on."
How to Achieve the Flawless, Crease-Free Finish
For optimal results, Hughes advises a simple skincare prep: washing your face with a cloth before bed to gently exfoliate. When applying the make-up, take the pre-primed brush and gently sweep it over areas where you desire coverage.
This technique is particularly effective for concealing redness and discolouration around the nose and mouth. Hughes specifically warned against applying thick foundation around the nose, as it will crease much faster. Her method uses minimal product to build a natural, skin-like finish.
The response has been overwhelmingly positive. "This is probably the most viral trick I've ever taught. People have tried it have come back to me and been like 'that is amazing'," the make-up artist said.
This innovative approach offers a practical solution for anyone seeking a youthful, radiant complexion without the tell-tale signs of heavy make-up, proving that sometimes, less truly is more.
