e.l.f. Cosmetics has launched a new promotion in partnership with RED Driving School, offering shoppers the chance to win free driving lessons alongside the viral £11 Power Grip Primer. The brand's e.l.f. Plates campaign aims to support UK learner drivers.
The £11 Primer That Grips Makeup
The e.l.f. Power Grip Primer, a gel-based moisturising primer, is designed to smooth skin and grip makeup for long-lasting wear. Priced at £11 for a 24ml tube, its translucent formula suits oily, dry, and combination skin, while hyaluronic acid provides hydration.
Beauty fans have praised it as a 'must-buy'. One delighted shopper wrote: "Best primer hands down, I have ever used. My makeup lasts a lifetime when I use the primer." Others say it leaves skin and makeup looking 'flawless'. Its non-comedogenic formula avoids blocking pores, with one customer confirming: "I quite literally look like I have 0 pores when I use this primer."
Lasting Power Even During Workouts
Customers have noted its durability, with one beauty enthusiast sharing: "I've been using this for a few months... it kept my makeup on all day without having to touch it up, even after working out." Another said: "Stays on for hours, even during hot days with humidity. It doesn't clog pores."
However, some found the initial sticky consistency off-putting. One reviewer wrote: "Not my favourite, I just don't like the feeling and it's super sticky and cold." Another mixed review said: "It is quite sticky at first, but you can't notice it once it is blended, and it really keeps your makeup on."
Free Driving Lessons Promotion
e.l.f. Cosmetics' e.l.f. Plates campaign, in partnership with RED Driving School, aims to help young people prepare for their driving test. The brand states: "Learning to drive is e.l.f.ing hard. That's why e.l.f. has partnered with RED Driver Training to give away thousands of free driving lessons."
No purchase is necessary to enter; entries must be made between July 8 and July 30. Winners will receive 10 hours of driving tuition with RED Driver Training.
Pairing with the Setting Spray
Many beauty enthusiasts team the Power Grip Primer with the Power Grip Dewy Setting Spray, also £11. This bi-phase spray contains aloe, hyaluronic acid, squalane, and green tea seed oil. The water phase is 'makeup-gripping' and the oil phase moisturises. It has over 13,000 reviews with a 4.7-star rating.
One shopper noted: "It's so lightweight on your face and really does lock everything in to make it last all day and night." Another said: "Super dewy and stays all day long even if you're sweaty." A three-star reviewer commented: "I didn't notice a big difference... but this is definitely a good option and budget friendly."
For those wanting both products, e.l.f. Cosmetics offers the Power Grip Stick & Set Duo for £34 instead of £36.
