Reality TV sensation Vicky Pattison is setting the fashion world ablaze with the latest trend to hit the UK – 'Amalficore'. Inspired by the sun-soaked elegance of Italy's Amalfi Coast, this chic aesthetic is all about effortless glamour and Mediterranean vibes.
Pattison, known for her impeccable style, has been spotted rocking the trend with floaty maxi dresses, oversized sunglasses, and straw totes – perfect for summer soirées or lazy beach days.
What is Amalficore?
The trend captures the essence of la dolce vita, blending:
- Flowy, lightweight fabrics
- Nautical stripes and bold prints
- Gold jewellery and statement accessories
- Natural, sun-kissed makeup
It's the ultimate fusion of sophistication and relaxation – think Sophia Loren meets modern influencer.
How to Wear It
Pattison demonstrates how to adapt Amalficore for British summers:
- Start with a base of neutral tones or vibrant Mediterranean colours
- Layer with lightweight cover-ups for unpredictable UK weather
- Add espadrilles or elegant sandals
- Finish with oversized sunglasses and a wide-brimmed hat
The trend has already gained traction among fashionistas across the UK, with high street brands quickly adapting their summer collections to meet demand.
Why It's Taking Off
'Amalficore represents escapism,' says fashion analyst Emma Clarkson. 'After years of lockdowns, people crave that holiday feeling – even if they're just in their local beer garden.'
With Pattison leading the charge, this trend shows no signs of slowing down as temperatures rise. The key? Confidence, simplicity, and just a touch of Italian flair.
