Olivia Attwood Lands Major Garnier Haircare Ambassador Role
Television personality and presenter Olivia Attwood has been officially announced as the new face of Garnier's haircare range, marking a significant career milestone. The 34-year-old, renowned for her iconic blonde locks, has reportedly secured a lucrative six-figure deal with the global beauty brand.
Launching the GOOD Spicy Blondes Collection
Olivia will spearhead the launch of Garnier's new GOOD Spicy Blondes Collection, a permanent hair dye line designed for blondes seeking vibrant, multidimensional colour. In a statement, she expressed her enthusiasm for the partnership, highlighting the brand's iconic status and her personal connection to its legacy.
'Working with Garnier as the face of their new Good Spicy Blondes collection is such a major moment,' Olivia said. 'The brand is iconic; I grew up watching the TV advertisements and looking up at the billboards. To follow in the footsteps of the inspirational women who have previously fronted their campaigns is a genuine honour.'
She added that the campaign resonates with her current style, noting, 'I'll always be a blonde at heart, but I've changed my look up recently, so I love that the campaign and colours are a real reflection of my vibe.'
From Love Island to Garnier Ambassador
Olivia's journey to this high-profile endorsement has been marked by a steady rise in the entertainment industry. She first gained fame on the third series of the hit dating show Love Island, where she reached the final with Chris Hughes in 2017. Following her reality TV stint, she joined the cast of TOWIE for a year before transitioning into more upmarket presenting roles.
Her career trajectory includes presenting documentaries for ITV and becoming a regular panellist on Loose Women in 2023. Last year, she also made her presenting debut on This Morning alongside Dermot O'Leary, sparking speculation about a permanent role on the show.
Following in Holly Willoughby's Footsteps
The Garnier deal positions Olivia as a successor to long-time brand ambassador Holly Willoughby, who has represented Garnier Nutrisse for over a decade. Holly began her partnership with the brand in 2015, and alongside Davina McCall, she remains a key figure in Garnier's campaigns.
Olivia teased the collaboration last year on social media, posting behind-the-scenes snaps from a photoshoot with the caption, 'Something GOOD coming in 2026 @garnieruk.' The official announcement confirms her role as a leading ambassador for the haircare giant.
Balancing Work and Personal Life
The new partnership comes as Olivia focuses intensely on her career following her recent separation from husband Bradley Dack. In an emotional statement this month, she confirmed the split, with reports suggesting the marriage ended due to a breach of trust.
Speaking on Jamie Laing's podcast Great Company in an episode recorded before the announcement, Olivia reflected on her relationships, admitting she spent years in back-to-back unhappy partnerships due to a fear of being alone. 'When you're in an unhappy relationship, it's actually the loneliest place to be,' she cautioned.
Regarding her marriage, she noted, 'When you're young married people that have their careers and they're both high pressure and you're doing your thing, it's so easy to become disconnected.'
Embracing a Busy Schedule
Olivia is now channelling her energy into work, describing a hectic filming schedule that includes her new ITV show, The Heat, which tracks ten young chefs under multi-Michelin Star chef Jean-Christophe Novelli. She recently posted on Instagram, 'What I told you about work being busy lol... brand new tele. I promise you don't want to miss this...'
She also emphasised the practicality of the Garnier product for her lifestyle, stating, 'I love the high maintenance look, but with my filming schedule, it's rare that I ever have the time to sit down in a salon chair, so this product is a game changer. For me, it’s about losing that dull, flat blonde and getting that expensive-looking, multidimensional glow without damaging your hair in the process.'
Olivia concluded, 'I mean it when I say, we've finally found an on-to-go dye that actually lives up to the hype.'
