The Princess of Wales has long championed the British high street, but one homegrown label stands out as a particular favourite: Boden. Kate Middleton has been spotted wearing the brand at numerous Royal engagements, from tailored coats and colourful knitwear to chocolate brown loafers and staple shirts. Now, the 35-year-old label is offering 20 per cent off everything with the code GR7V at checkout, making its latest spring collection more accessible than ever.
Boden's enduring appeal lies in its considered approach to design, favouring character over fleeting trends. The new collection features linen tailoring, classic shirts, printed dresses and hardworking basics, all crafted from high-quality materials ranging from cotton frocks to silk-blend camisoles. With high street prices and luxurious fabrics, it is no surprise that the brand also counts Claudia Winkleman and Holly Willoughby among its notable fans.
For those looking to refresh their wardrobe, the collection offers a range of standout pieces. The linen trousers and matching blazer are tailored for a smart, flattering look, with wide-leg trousers and a single-breasted blazer featuring classic lapels. A longline denim waistcoat in a dark indigo hue offers an elevated alternative to cotton styles, complete with a scoop neckline and tailored cut.
Footwear and accessories also make a statement. Tartan-print ballet flats, reduced by more than 50 per cent, feature a Mary Jane-style elasticated strap and rounded toe, while suede mules with pointed toes and exposed stitching add an elegant touch. The Gloucester mac, a 100 per cent cotton gingham-print jacket, boasts a regular short cut, pointed collar and back box pleat.
Knitwear and denim round out the offering. The argyle cardigan, with its neutral print and pink detailing, has an oversized silhouette and button-down front, while the indigo wide-leg jeans feature vintage-style stitching and a high waist. For a classic Boden look, the red and pink striped quarter zip-up can be worn as a turtleneck or with a spread collar, adding a joyful pop of colour to any winter wardrobe.
