Emily Atack has been unveiled as the new face of lingerie brand Agent Provocateur, sharing a series of racy images from the campaign on social media. The 36-year-old actress, known for her role in Rivals, posed as 'The Duchess' in a stately manor house, complete with a labrador, riding hat, and crystal ware. One shot shows her vacuuming in lace stockings, while another sees her reclining on a traditional high-dining table.
Fans praised the shoot, with comments calling it 'empowering and beautiful', 'scrumptious', 'stunning', and 'phenomenal'. The campaign comes seven years after Atack appeared on I'm a Celebrity... Get Me Out of Here! in 2018, where she said wearing a bikini helped her rebuild her relationship with her body after being called 'fat' by online trolls.
Atack has faced further criticism since becoming a mother to son Barney, born in 2024 with fiancé Alistair Garner. She previously hit back at comments about her post-baby weight, saying, 'Where's the congratulations for being a mother? Instead it's when are you going to get the baby weight off.' More recently, she was accused of using weight loss drug Ozempic after posting Christmas photos, prompting some followers to defend her as 'beautiful' and 'confident'.
Of the campaign, Atack said: 'I've always loved Agent Provocateur as a brand... From our first lunch meeting to a brilliantly fun afternoon in Soho trying on lingerie to our shoot day at Camfield Place, I not only felt like I was part of that team but also felt entirely happy about trusting the process. This has been one of the most special projects I've worked on, and one I feel truly empowered by.'
