Coleen Rooney expressed her excitement as her second Primark collection "By Coleen AW26" hit stores worldwide on July 28. The mother of four launched the autumn/winter edit following the success of her summer range.
Excitement on Social Media
On Instagram, the I'm A Celebrity star wrote: “So excited! My second Primark Presents collection drops IN STORES WORLDWIDE tomorrow.” She also visited Manchester to launch the collection, telling followers: “I hope you love it as much as I do.”
Expanding into Childrenswear
The new collection introduces childrenswear for ages 7-15, with prices starting from £7 (launching in August). Coleen's youngest son Cass, aged eight, modelled pieces for promotional photos. The womenswear line features a seasonal palette of burgundy, brandy and navy, with statement stripes on shirts and knitwear. Primark described the collection as offering "transitions from casual to fashion-ready with the simple swap of a key piece or accessory." Womenswear prices start from £2.50.
Fan Reactions
Fans took to social media to share their enthusiasm. One said: "Can’t wait to see this in store." Another commented: "Already secured the goods. The check jacket is." A third added: "Been in today and picked up the checked jacket (plus some other bits!) - pushing myself out of my comfort zone with it but looking forward to wearing it. A great collection, lovely quality pieces and fantastic price point." Another fan said: "Just ordered the skirt and a top click and collect. Can't wait to see them."
