More brides are breaking with tradition by choosing colourful wedding dresses over the classic white gown. The shift reflects a broader move away from antiquated wedding conventions, from walking down the aisle solo to beachside ceremonies.
The history of the white wedding dress is linked to symbols of virginal purity and social status, a trend popularised by Queen Victoria in 1840. Before that, brides commonly wore red, pink, blue, or brown. Scandinavian brides favoured black, while red remains a popular choice in India for its association with success and prosperity.
Non-white dresses are often chosen by women remarrying, but first-time brides also embrace colour. Notable examples include Emily Ratajkowski in a mustard Zara suit, Mandy Moore in pink tulle, and Avril Lavigne in black lace. Wallis Simpson’s powder blue dress became known as 'Wallis Blue,' and Camilla Parker-Bowles wore blue and gold for her civil ceremony.
Designers like Jenny Packham, Needle & Thread, Molly Goddard, and Simone Rocha offer colourful alternatives, from metallic gold to pastel tulle and red brocade. These options allow brides to express personal style while still looking stunning on their big day.
