Bobby Brazier, the 22-year-old former EastEnders star and Strictly Come Dancing finalist, made a surprise appearance at Milan Fashion Week on Friday, walking for luxury fashion house Gucci. The appearance came after his exit from the soap last year, where he played Freddie Slater.
Brazier, son of presenter Jeff Brazier and the late reality star Jade Goody, appeared barefoot on the catwalk wearing a glittering lace long-sleeved top and matching trousers. He shared behind-the-scenes content on Instagram, including videos of him hyping himself up and having his hair clipped back before the show.
Support came from fellow Strictly and EastEnders stars. Dianne Buswell, with whom he reached the Strictly final in 2023, commented: 'I want to say I taught you that walk! All seriousness I’m sooooo proud of you Bobsta.' Patsy Palmer wrote 'Love you beautiful boy,' while Layton Williams added 'Oh werk.'
His father Jeff shared a 'proud dad post', saying: 'This kid has served up a few pinch me moments but this is up there! To walk for @gucci in Milan!! It’s his most loved brand and I know how much it meant to him too.' He added that Bobby's late mother would have been immensely proud.
This is not Brazier's first fashion week appearance; he debuted for Dolce and Gabbana in 2020 before focusing on acting from 2022 to 2025. His departure from EastEnders was announced in June 2025, with his final episode airing in December. The Gucci show featured the debut collection from new creative director Demna, with iconic models including Kate Moss and Hailey Bieber also walking.
