The Asos face + body beauty advent calendar returns for 2025 at £98, offering 26 items including 15 full-size products valued at over £400. This year's selection leans towards viral brands and entry-level skincare, targeting teens and young adults. However, the calendar includes four repeat items from 2024, such as Elemis superfood midnight facial night cream and Sol de Janeiro Brazilian bum bum cream, alongside some outdated formulas like The Inkey List's dedicated niacinamide serum.
Beauty writer Lucy Smith tested the calendar after receiving it on 21 August. She praised the inclusion of viral brands like Biodance, Clomana, Sol de Janeiro, and Laneige, as well as affordable options from Elf, Beauty Works, and Revolution. The calendar balances hair, skin, and makeup products well, a contrast to many competitors that focus heavily on skincare. Standout items include the Macximal lipstick in cool teddy, described as creamy and universally flattering, and the Psychic Sisters strawberry quartz candle with its candy-like aroma.
Despite these positives, Smith notes that the calendar feels less innovative than previous years due to repeated products and outdated formulas. The packaging also requires improvement. Nevertheless, the calendar offers good value for money, with a total value exceeding £400. It is available now, with waitlists open on Asos's website.
