The 'It-Girl' Charm: How a 90s Trend is Making a Comeback in Modern Fashion
90s 'It-Girl' Charm Returns to Fashion

The 'It-Girl' charm, a defining trend of the 1990s, is experiencing a resurgence in today's fashion scene. Once synonymous with effortless cool and understated glamour, this iconic style is now being embraced by a new generation of trendsetters.

Why the 'It-Girl' Look is Back

The appeal of the 'It-Girl' aesthetic lies in its timeless blend of simplicity and confidence. From slip dresses to oversized blazers, the look is all about mixing high-end pieces with casual staples.

Key Elements of the Revival

  • Minimalist Silhouettes: Clean lines and neutral tones dominate the trend.
  • Vintage Accessories: Think chokers, tiny sunglasses, and delicate jewellery.
  • Effortless Hair: The 'messy bun' and 'bedhead' styles are making a comeback.

How to Nail the Modern 'It-Girl' Look

To channel this trend, focus on balancing nostalgia with contemporary flair. Pair a vintage-inspired slip dress with chunky sneakers, or layer an oversized blazer over a crop top for a modern twist.

Celebrities Leading the Charge

Stars like Bella Hadid and Dua Lipa have been spotted embracing the 'It-Girl' vibe, proving that this trend is here to stay.