Food content creator Just Deano has sparked a debate after comparing Iceland's '100% Fish Fillet Strips Chip Shop Curry' to a dish from Gordon Ramsay's Las Vegas restaurant. The father-of-two stumbled upon the product while browsing Iceland's 'new and trending' section online and declared it a "game changer for fish and chips lovers."
A Surprise Discovery
Deano, who hails from Huddersfield and has nearly 50,000 subscribers across his platforms, is known for his straightforward food reviews. He admitted that while he had previously tried Iceland's chicken bag range, this was the first time a fish variant caught his attention. After cooking the fillets in an air fryer for 10 minutes, he noted the batter turned "beautifully crispy" and revealed "beautiful white fish" inside.
Taste Test Verdict
Deano said: "They are absolutely fantastic. Obviously, the fish is not the highest quality, but it is nice. It's flaky, soft, and the batter does exactly what it says on the bag. It is a nice curry sauce batter, crispy, that's really good. They are like the best fish fingers I've ever had." He awarded the product an 8.9 out of 10, describing it as perfect for a "posh fish finger sandwich."
Price Point
Initially priced at £4, Deano noted it was "maybe slightly overpriced" but acknowledged that "fish is not cheap anymore." Iceland has since reduced the price to £2 on its website, and the bags are occasionally available as part of a three for £10 deal.
Gordon Ramsay Comparison
In a surprising twist, Deano compared the Iceland product to his recent dining experience at Gordon Ramsay Fish & Chips in Las Vegas. He said: "I've recently gone to Gordon Ramsay's fish and chip ship in Las Vegas. But I will spoil it for you a little bit... these are better." The restaurant, located on Las Vegas Boulevard, has 1,838 reviews on Tripadvisor with an average rating of four out of five.
Viewer Reactions
The video garnered positive comments, with one viewer saying: "My kids loved these in the salt and vinegar batter." Another wrote: "The fish fillets without curry sauces are fantastic too. Quality fish that melts in your mouth. Fantastic value, used to be three for a tenner." A third added: "Might go to Iceland tomorrow." One Iceland website review stated: "We loved these. I am a recent snobby Iceland convert and this is one of the reasons why."
