Tatler, the British society bible, has officially unveiled its latest list of society swans to watch in its July issue. These modern 'ladies in waiting' are successful, attractive, and have the world at their feet, ruling social media and becoming fixtures of the British social season with VIP access to the hottest calendar events.
From wealthy heiresses and aristocrats to entrepreneurs, these twenty-somethings are quickly making their mark. Among those featured are Rina Lipa, the lookalike sister of pop star Dua Lipa; Ascot royalty Isabella Weatherby, whose Peachy Den clothing brand has cult status; Lady Lola Bute, the stunning daughter of late racing legend Johnny Dumfries; and nepo babies Iris Law and Lila Moss.
Rina Lipa
Rina Lipa, 25, is the lookalike sister of British pop star Dua Lipa. Despite the five-year age gap, the pair appear to be very close. The Camden-born dancer, model, actress, and social media influencer attended the notable Sylvia Young Theatre School in London before earning a degree in drama and theatre arts from Goldsmiths. She has starred in commercials and recently landed a role in Chris Robert Riegel's upcoming drama Expectations, based on Charles Dickens's Great Expectations, as well as a part in an upcoming horror movie directed by Gianluca Carella. As a model, she walked in the Giuliano Calza Design Studio's Fall runway show at Milan Fashion Week and has posed for brands including Miu Miu and Versace. With nearly one million followers on Instagram, she often shares snaps of vacations with her sister and fun outfits. When Rina turned 25 in May, Dua posted a heartfelt birthday message on Instagram, calling her 'my main squeeze, my sister, my best friend'. Rina has praised Dua as 'my biggest teacher' in an interview with British Vogue.
Lady Lola Bute
Lady Lola Bute, 26, is described by Tatler as one of the nation's 'ultimate it-girls'. She is the daughter of the late racing driver Johnny Dumfries, the 7th Marquess of Bute, and fashion designer Serena Bute. With model good looks, A-list friends, and a flair for flirty fashion, she spends summers in Ibiza and is often snapped at celebrity parties. In September 2025, she and her half-sister Jazzy De Lisser founded Debute, a fashion brand inspired by 1990s and early 2000s London, aiming to offer collections that honour sisterhood and personal style. Her 25th birthday party at the family's ancestral home, Mount Stuart House in the Isle of Bute, was hailed as the most decadent high-society event of the year, with guests including Sienna Miller and Princess Olympia of Greece. She celebrated her 26th birthday with a party bus tour of London. Beneath the glitz, however, lies pain: in 2019, she lost her boyfriend Kai Schachter to suicide, and six months later, her best friend Ila Scheckter died of a suspected accidental overdose. She broke lockdown rules in 2020, and her father passed away from cancer. She paid tribute to him on the fifth anniversary of his death in March, writing: '5 years without my person, my dada.'
Lila Moss
Lila Moss, 23, is the daughter of model Kate Moss and magazine editor Jefferson Hack. She has followed in her mother's footsteps, walking for fashion giants like Fendi, Miu Miu, and Yves Saint Laurent. Despite being shorter than most models at 5ft 6in, she has won advertising campaigns for Miu Miu, Pepe Jeans, and Marc Jacobs Beauty. Her career has faced accusations of nepotism, but she insists her mother hasn't always influenced her decision to enter modelling. She told British Vogue in 2023: 'I don't know that my mum expected me to go into fashion, really. She hasn't helped me with my walk, though.'
Iris Law
Iris Law, 25, is the jetsetting daughter of actor Jude Law and actress Sadie Frost. She recently modelled Casablanca's new Resort 26 campaign and made her catwalk debut for Victoria's Secret last year, appearing alongside Bella and Gigi Hadid, Emily Ratajkowski, and Lila Moss. She is the current face of Versace's Dylan Purple perfume and a favourite of Donatella Versace, as well as brands like Miu Miu, Burberry, Nike, David Yurman, and Victoria's Secret. In April, she became the face of a new swimwear range for Victoria's Secret.
Amelia Dimoldenberg
Amelia Dimoldenberg, 31, shot to fame with her YouTube celebrity show Chicken Shop Date, featuring guests like Sir Idris Elba, Andrew Garfield, Cher, and Paul McCartney. Born in Westminster, she attended St Marylebone School for girls and studied Art and Design and a BA in Fashion Communication at Central Saint Martins. She started Chicken Shop Date as a column in a magazine called The Cut. With 2.9 million YouTube subscribers, she earns around £6,000 per episode. The series won a Stremy Award in 2022 and a Content and Entertainment award at The Drum Awards in 2024. She lives in a £1.2 million Marylebone flat with her sister Zoe, whom she employs as a writer and producer. She is also a familiar face on the red carpet, hosting interviews at events like the Baftas, Brits, and MTV VMAs.
Lady Jean Campbell
Lady Jean Campbell is the daughter of the 7th Earl of Cawdor and Lady Isabella Campbell, a former editor of British Vogue. Brought up on the Cawdor Estate in Nairn, the keen equestrian has appeared in campaigns for Burberry and Louis Vuitton. She revealed she used money from her modelling debut at age 5 to buy a horse. She told Giles Brandreth's podcast that she and her siblings slept four to a room when they first moved from Scotland to London.
Jemima Howden
Jemima Howden, 21, is the daughter of billionaire insurance tycoon David Howden. She is a rising British eventing star hoping to compete in the 2028 Olympics. She has represented Team GB at the FEI European Championships for Young Riders and competes nationally with her horses Malv and Oreo. Her family's 5,000-acre estate in Oxfordshire hosts the Cornbury House Horse Trials and the Wilderness festival, attracting celebrities like Cara Delevingne and Sienna Miller.
Oona Finch
Oona Finch, 19, is the granddaughter of legendary actor Peter Finch. Based in New York but recently returned to London, she keeps a low profile on Instagram but was among the debutantes at Le Bal in Paris in 2025, along with Apple Martin. Socialite Apollonie Halard described her as a 'great friend and partner in crime'.
Isabella Weatherby
Isabella Weatherby is the daughter of the late Ascot chairman Sir Johnny Weatherby. She is the founder of celeb-loved clothing brand Peachy Den, worn by Raye, Nicola Peltz-Beckham, Maya Jama, Bella Hadid, and Princess Nokia. In March 2023, she was named one of Forbes' 30 under 30 after her start-up posted a seven-figure revenue. She plans to expand to the US after opening a second London location in Soho.
Olivia Neill
Olivia Neill, 24, is a Belfast-born TikTok star with over one million followers. Described by Tatler as the 'reigning kween of London's Gen Z set', she was spotted on a date with Anthony Boyle and has attended events like Glastonbury, Coachella, and Cannes. She rose to fame on YouTube alongside Flossie Clegg as British 'It Girls', but a bitter fallout led her to replace Flossie with new bestie Ruby Lyn.
Deba Hekmat
Deba Hekmat, 24, was born in Kurdistan and moved to the UK at age four. The model has appeared in campaigns for Gucci and is an aspiring actress; her 2025 film Last Swim was praised at the Berlin International Film Festival. An activist, she told The Standard: 'I'm just extremely grateful to be able to work in spaces that allow me to collaborate on things that are bigger than me.'
Sophie Cecil
Sophie Cecil, based in Warwickshire, is known for throwing legendary parties for the Stowe set. In London, she frequents Kings Road. She is studying event planning at Oxford Brooks after a summer working in Mustique.
Molly McCue
Molly McCue, 21, is the daughter of Mariella Frostrup and Jason McCue. She is studying Politics and Social Policy at the University of Bristol and is part of Oona's inner circle. She has attended red carpet events like Chanel's BAFTA pre-party and the Cannes Film Festival. Mariella gushed that Molly 'transformed my life entirely'.
